Keywords+and+Synonyms+Block+H+Birchenall

__**KEYWORDS**__ According to the Web Content website, a keyword is defined as //a word that forms all or part of a search engine query—the word or phrase that Internet users type in a search box when they are seeking information in a search engine// (Web Content)//.// The **keywords must be specifically and carefully used** to make draw users to the content that they are looking up. 1. Recognize the topic at hand 2. Recognize the ideas related to said topic 3. Relate these ideas to keywords that can be used for searching Here is an example to further understand how keywords work: media type="custom" key="7111427"

__**SYNONYMS**__ A synonym is defined as //one of two or more words or expressions of the same language that have the same or nearly the same meaning in some or all senses// (Merriam-Webster). **Through the use of synonyms, one is able to get a wider range of sources** while still being completely related to the topic at hand. To use synonyms in searching, look for a word that has the same definition as the original word that is widely used. Here is an example to further understand how synonyms work: media type="custom" key="7111395" **Synonyms and GOOGLE Searches **

An example: A problem is that words that can have different meanings. For example, the word "case" can mean "occurrence", "instance" or "example". It can also mean "box" or "container" The word "guitar box" might be a synonym for "guitar case" but "O.J. Simpson box" is not a synonym for "O.J. Simpson case". Google's measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports (Axandra). **The Changes in web searching ** As quoted from the site "Google has improved the way that they detect synonyms. For example, the algorithm can now find 20 possible meanings of the search term "GM". (Axandra) The word GM can mean a lot of things for e.g. general motors, grand master, game master etc.  Google also made a change to how the synonyms are displayed. The searched words and the synonyms are now displayed in bold in the search results. Web pages that contain only synonyms of the searched word can also be displayed in the search results. (Axandra)
 * We know that aims to display the best results the we type into the search box.
 * Important note (that googles' algorithms are understood by what you type in)
 * The understanding of synonyms is important.

1. Think outside the box 2. Optimize different pages of your website for different keywords
 * Is it needed that we change our web pages?**
 * An example of this can be, instead of using "new" apple products
 * <span style="font-family: 'Verdana','sans-serif'; font-size: 10pt;">Instead use "current, recent, cutting-edge or modern"
 * <span style="color: black; display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">The more pages you optimize, the better. It is much better if one web page is highly relevant to one keyphrase than somewhat relevant to many key phrases. (Axandra)

<span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">**<span style="font-family: 'Verdana','sans-serif';">Boolean ** <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">- When searching for specific keywords, Boolean searching is useful.

<span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">1. +/ space (AND) <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">An example would be: <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">- cranberries and strawberries= craberries strawberries or cranberries+strawberries <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">- space is considered to be and (both things would appear on the document)

<span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">2. - (NOT) <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">Example: <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">- strawberries not cranberries = strawberries-cranberries <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">- (this would mean that only strawberries would appear on the document)

<span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">3. (OR) <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">Example: <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">- strawberries OR cranberries <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">- (this means that either strawberries or cranberries would appear on the document) <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt;">(University of Maryland Libraries)

__**STOP WORDS**__ A number of search engines such as Google disregard common words to save space and speed up searches (Sullivan). Consider this sentence: **The Philippine Eagle is one of the rare breeds of eagles.** In Google’s imaginary brain, it only processes these words: **Philippine Eagle one rare breeds eagles** Here is a list of words considered to be the most popular stop words for Google (Free Internet Chess), EBSCO (EBSCONET - Overview) and JSTOR (Akita International University) The x marks represents that these words are used as stop words in the following search engines.

<span style="display: block; font-family: Arial,Helvetica,sans-serif;">
 * I || Google || EBSCO || JSTOR ||
 * a || x || x || x ||
 * about || x || x ||  ||
 * above ||  || x ||   ||
 * an || x || x || x ||
 * and ||  || x ||   ||
 * any ||  || x ||   ||
 * are || x || x || x ||
 * as || x ||  || x ||
 * at || x ||  || x ||
 * be || x ||  || x ||
 * but ||  ||   || x ||
 * by || x ||  || x ||
 * can ||  || x ||   ||
 * com || x ||  ||   ||
 * de || x ||  ||   ||
 * do ||  || x ||   ||
 * en || x ||  ||   ||
 * find ||  || x ||   ||
 * for || x || x || x ||
 * from || x || x ||  ||
 * have ||  || x ||   ||
 * how || x ||  ||   ||
 * I ||  || x ||   ||
 * if ||  ||   || x ||
 * in || x ||  ||   ||
 * into || x ||  || x ||
 * is || x || x || x ||
 * it || x || x || x ||
 * la || x ||  ||   ||
 * me ||  || x ||   ||
 * most ||  || x ||   ||
 * no ||  ||   || x ||
 * not ||  || x ||   ||
 * of || x ||  || x ||
 * on || x ||  || x ||
 * or || x || x ||  ||
 * over ||  || x ||   ||
 * show ||  || x ||   ||
 * such ||  ||   || x ||
 * that || x || x || x ||
 * the || x || x || x ||
 * their ||  ||   || x ||
 * then ||  ||   || x ||
 * there ||  ||   || x ||
 * these ||  || x || x ||
 * they ||  ||   || x ||
 * this || x ||  || x ||
 * those ||  || x ||   ||
 * to || x ||  || x ||
 * want ||  || x ||   ||
 * was || x ||  || x ||
 * what || x || x ||  ||
 * when || x ||  ||   ||
 * where || x ||  ||   ||
 * who || x ||  ||   ||
 * will || x ||  || x ||
 * with || x || x || x ||
 * und || x ||  ||   ||
 * under ||  || x ||   ||
 * the || x ||  ||   ||
 * www || x ||  ||   ||
 * you ||  || x ||   ||
 * your ||  || x ||   ||

Works Cited

<span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;">Ebsco Synonym Searching. N.d. The University of Texas at Arlington Library Website. Web. 5 Oct. 2010. JSTOR. "Detailed Searching." JSTOR. JSTOR. 5 Oct 2010. < [] > <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;">"EBSCONET - Overview." //EBSCO Information Services and EBSCO Publishing - Providers of EBSCOhost, Subscription Services//. Web. 07 Oct. 2010. <http://www.ebsco.com/EBSCONETHelp/English/hlp_overview.asp>. <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> "JSTOR Manual E.” //Akita International University//. Web. 08 Oct. 2010. <www.aiu.ac.jp/en/facilities/pdf/200905_JSTOR_Manual_E.pdf>. <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> "How do synonyms in Google results affect your rankings?." Weekly search engine optimization and website promotion news. N.p., n.d. Web. 6 Oct. 2010. []. <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 0pt;">"List of Google Stop Words." //Free Internet Chess, Go (weiqi) Games, Play Chess Online//. Web. 07 Oct. 2010. [].

Sullivan, Danny. "What Are Stop Words?" Search Engine Watch. 1 Jan. 2003. Incisive Interactive Marketing LLC. 5 Oct 2010. Web. < [] > <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 10pt;">"Synonym." Def. Merriam-Webster. Merriam-Webster Online. Web. 6 Oct. 2010. < [] > <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 10pt;"> "Using Keywords to Achieve Search Engine Optimization." Web Content - USA Government. N.p., n.d. Web. 6 Oct. 2010. <__http://www.usa.gov/webcontent/technology/search/optimization/keyword.shtml__>. <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 10pt;">"Using Keywords and Boolean Logic, UM Libraries." //University of Maryland Libraries//. Web. 07 Oct. 2010. [|<http://www.lib.umd.edu/guides/boolean.html]>. <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 10pt;"> <span style="display: block; font-family: 'Verdana','sans-serif'; font-size: 10pt; line-height: normal; margin: 0cm 0cm 10pt;">